DOMAIN OPPORTUNITY
Find the EMDs worth owning.
Compare search demand with exact, broad, and family-level title competition. Strong demand with a lighter competitive footprint rises to the top, with domain-name quality included before scores are normalized.
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EMD WORKBENCH
Domain candidates
How final opportunity is calculated
The score rewards search demand relative to exact and broad title competition, including the middle result across close keyword forms. Zero competition remains a strong signal. Before normalization, each raw value receives a ×0.7 factor for a hyphen and another ×0.7 factor when the ending is not .com.au. The four normalized components are weighted equally, then keyword difficulty reduces the combined result. Treat the ranking as a research shortlist, then review trademark, intent, and registration risk before acquiring a domain.